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Designer Denim With Purpose

Meet the creators of sustainable fashion brand Beautifully Frank Article in good magazine, Nov 2020. Frankie Meaden and Jody Stewart are artists and mums who customise pre-loved denim jackets and have teamed up with charity Eden Reforestation, who plant a tree for every sale they make.

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A bit about Frankie

A huge amount of landfill waste comes from the fashion industry. We all know this, and it sucks because I really love clothes, and I really love shopping. I always have. 

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This is how we do.

The studio space at my house is outside. It is a converted garage that sits beneath a yellow bottlebrush tree. I like to keep the door open so I can hear the bees buzzing and Teri the Tui clicking and cackling up in the tree.

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